Show a label when a metafield matches
Add a product metafield condition so the label appears when the metafield equals the value you set.
Use case
Highlight the product details that make people buy
The details that close a sale are often buried in the description. Product Labels turns them into labels, using values you already store in metafields.
Apps used
Product LabelsMain app
Goal
Conversion
Works for
Beauty & Personal CareFood & BeverageHome & FurnitureArts, Crafts & Handmade
The problem
Good details get lost in long descriptions
Shoppers decide fast. A detail they have to scroll to find may never be read. These are the gaps a label fills.
Who it is for: stores whose products have claims worth showing at a glance, such as vegan, handmade or covered by a warranty.
Problem 01
A key detail sits in the description, below the fold.
How it gets fixed
Turn a metafield into a label
A label can show when a product metafield matches a value. Metafield types include text, integer, decimal, date, boolean, rating and money.
Problem 02
Details differ between variants of the same product.
How it gets fixed
Match on variant metafields
Variant metafields work as a condition too, so a label can follow the variant that carries the detail.
Problem 03
Updating labels by hand does not scale with the catalog.
How it gets fixed
Show each product's own value
The {metafield} variable pulls the value from each product into one label. This needs a metafield with a single value.
Set it up
Four ways to turn a metafield into a label
Pick the approach that fits how your details are stored. Conditions decide when a label shows, and the variable decides what it says.
Match on variant metafields
Use a variant metafield condition when the detail belongs to one variant, not the whole product.
Match a list of values
For a metafield that holds a list, the label shows when one of the values matches.
Write the value into the label
Add the {metafield} variable to a text label so each product shows its own value.
Need the exact clicks? Step-by-step guides:
Use product metafieldsUse variant metafieldsUse a list of values metafieldLabel that shows metafield content
Tips
Before you go live
Use single-value metafields for the variable
The {metafield} variable works only with metafields that hold one value. For list metafields, use the list condition instead.
Variant values do not show on product cards
The variant metafield variable does not appear on product cards. Test on collection pages as well as product pages.
Turn on Storefront API access
A metafield needs Storefront API access before its value can be shown in a label. Enable it for each metafield you use.
What to measure
Check these after launch
Add-to-cart rate on labelled productsShopify Analytics
Customer questions about the highlighted detailsYour support inbox
Labels show the right value on every productCheck on your live product and collection pages
FAQ
Common questions
Which details can I show as labels?
Any detail you store in a product metafield, such as vegan, handmade or warranty information.
Which metafield types work?
Product metafield conditions support text, integer, decimal, date, boolean, rating and money types, among others.
Can I use variant metafields?
Yes, as a condition. The variant metafield variable does not show on product cards.
What if a metafield holds a list of values?
The label shows when one of the values in the list matches your condition.
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