Choose where Notify me appears
Open Back in Stock and set the scope: all products, selected products or selected collections.
Use case
Bring shoppers back the moment items are restocked
Add a Notify me button to sold-out items. Shoppers leave their email, and Preorder & Back in Stock can send the restock email for you when the stock comes back.
Apps used
Preorder & Back in StockMain app
Goal
Lost sales recoveryList growth
Works for
Fashion & ApparelToys, Hobby & CollectiblesArts, Crafts & Handmade
The problem
Shoppers who leave a sold-out page rarely return
A restock is only useful if the people who wanted the item find out. Each problem below has a matching fix in this setup.
Who it is for: stores that restock popular items, sell in small batches or run out of sizes between deliveries.
Problem 01
A shopper wants a sold-out item, has no way to say so, and forgets your store.
How it gets fixed
Give them a Notify me button
The button sits on sold-out items. Shoppers type their email into a short form, and you keep a list of who is waiting.
Problem 02
You restock, and nobody knows until they happen to check the page.
How it gets fixed
Send the email when stock returns
With Send email automatically on, the app emails shoppers when a variant moves above zero stock, whichever way the stock was updated.
Problem 03
Alerts only on a few products leave the rest of the catalog silent.
How it gets fixed
Choose how far it reaches
Show Notify me on all products, on selected products, or on selected collections, and rename the button to match your store.
Set it up
Four moves to restock alerts
Each card shows what the result looks like. Decide the scope first, then the button, then the email.
Edit the button label
Rename the Notify me button so it reads the way your store talks.
Turn on automatic emails
Switch on Send email automatically so the alert goes out when stock returns.
Add your logo to the email
Customize the restock email with your logo, and use the manual send button when you want to trigger it yourself.
Need the exact clicks? Step-by-step guides:
Back in Stock setupWhen is the email sentManage subscriptions
Tips
Before you go live
Restock emails work per variant
The alert follows each variant. Restocking one size triggers the alert for that size, not for the whole product, so update stock for each variant that returns.
Keep the switch on
Automatic emails go out when stock arrives, and only if Send email automatically is on at that moment. If it was off, use the manual send button.
Check your monthly email limit
Sending is limited per month. Look at your allowance in the app before a large restock, so you know how many alerts can go out.
What to measure
Check these after launch
Notify me sign-ups per variantSubscriptions list in the app
Restock emails sentBack in Stock in the app
Orders for restocked variantsShopify admin orders
Sold-out variants with sign-ups still waitingShopify inventory
FAQ
Common questions
Can Notify me appear on every sold-out product?
Yes. You can show it on all products, on selected products or on selected collections.
When is the restock email sent?
When a variant has stock above zero and Send email automatically is on. It does not matter how the stock was updated.
Can I send the email myself?
Yes. There is a manual send button for the times you want to trigger the alert yourself.
Can I change the button text and the email logo?
Yes. The Notify me label is editable, and you can add your logo to the restock email.
How do shoppers sign up?
They enter their email address in a short form after clicking the Notify me button.
Related use cases
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Preorder & Back in Stock Take full payment or a deposit at checkout for products that are not in stock yet. See how
Launch a new product or limited drop without losing momentum
Preorder & Back in Stock · Banner & Pop-up · Product Labels Take presale orders, count down to launch and mark the new products. See howSet this up on your store.
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